Eataly's Flatiron Rooftop Restaurant Is Inspired By The Italian Countryside

Eataly Flatiron’s seasonal rooftop restaurant has undergone a floral transformation for spring. Located on the 14th-floor rooftop of the esteemed Italian food and beverage marketplace, Serra by Birreria opened for the season on Thursday. The restaurant’s lush, intricate design was created and installed by Less Than 3 Studio and is inspired by Southern Italy’s countryside. Over the course of these warmer months, Serra will host a jam-packed schedule of programming and events, including live DJ sets, and the restaurant’s first-ever zodiac night.

When designing Serra’s new interior, Less Than 3 Studio tried to encapsulate a “chic countryside ambiance” inspired by Southern Italy, with wide use of foliage, citrus, and rustic elements throughout the restaurant. Highlights of the interior design include distressed walls, rough linen sails, vintage furniture, modern chandeliers, and lemon streets that span from the floor to the ceiling.

Serra’s updated menu features a fresh take on traditional Italian cuisine with a focus on vegetable-based dishes and a broader selection of piattini, or small plates. This wider selection of small plates promotes a more fun and collaborative approach to the dining experience.

Piattini options include Zucchine, made with marinated zucchini, white balsamic vinegar, basil, and mint, and Fritto Misto, made with calamari, shrimp, seasonal vegetables, and fresh herbs. Other options include Gamberi, grilled prawns with garlic pesto, and Piselli, sugar snap peas with pecorino romano cheese, and mint.

Many of the most decadent, “showstopper” dishes can be found on Serra’s new dessert menu, with options like Vasio di Cioccolato and Vaso di Trutta, two flavors of cookies, cream, and cake served in a flower pot and topped with edible floral decor.

The menu also includes a revamped drink selection, with new additions featuring fresh, floral ingredients to match the restaurant’s lush decor. Drink highlights include Effetto Farfalla, made with gin, Galliano, butterfly pea syrup, lemon, club soda, and blackberries, and Spritz Riff, made with orange and bergamot ‘cello, tonic, and prosecco.

This season, Serra will host a variety of special events, including the restaurant’s first-ever zodiac night. As part of the event, the restaurant will serve a special zodiac sign-themed cocktail menu every other Thursday night featuring carefully-crafted cocktails mixed and poured tableside.

Serra is available for group dining and private events where the newly added menu items can be enjoyed family-style for both big and small gatherings.


Eataly Flatiron unveils rooftop restaurant inspired by the Italian countryside

POSTED ON APRIL 21, 2023

BY AARON GINSBURG

All photos courtesy of Eataly