Big-box retailer Target is continuing its increasing expansion throughout the five boroughs with another smaller-format store, this time in a huge location: According to the New York Post, the chain is planning a 43,000-square-foot outpost on 34th Street, right across from the Macy’s flagship store.
In just the past few months alone, Target has announced plans for three new stores in the city—in Midwood, Hell’s Kitchen, and the East Village—along with opening its “flexible-format” (i.e. smaller and aimed at city dwellers) store in Brooklyn’s City Point megaproject. The Midtown store will be smaller than that Brooklyn location, and will share space with a Foot Locker and a Sephora.
Given the location—in one of the city’s most tourist-filled areas, and close to Penn Station—it’s unsurprising that Target wants to target out-of-towners with this particular outpost. (One way they’ll do that: grab-and-go food options will be located near an entrance on 33rd Street, closer to where people would enter Penn Station.) The bi-level store will sell the usual things you’d expect from Target—clothes, inexpensive housewares, beauty products, etc.—and will also have a CVS pharmacy.
It’s not like there isn’t competition for Target in this particular area: there’s a Kmart just a block away (and right next to one of Penn’s many entrances), along with retailers like Jack’s, a discount store on 33rd Street. But it doesn’t seem like the company is worried: “It speaks to the strength of the location because today in New York City, if the retailers can’t make money, they won’t take the location,” Anthony Malkin, the CEO of Empire Realty Trust (which brokered the deal), told the Post.
Assuming all goes according to plan, the store will open in October of this year.